RESUME
about me
I like to try everything at least once whether it be building strategy through research, creating media plans, or developing creative campaigns. I want to understand every aspect of advertising so I can create a strategy that's strong and relatable for the audience and the agency.
Education
Texas Tech University, Lubbock, Texas
Bachelor of Arts: Advertising, May 2020
Deans List Student
Orginizations
American Advertising Federation
Tech Advertising Federation
-
Secretary, 2018 - 2019
EXPERIENCE
RD Thomas
Advertising
5/2019 - Current
Media Intern
Working as part of a media team to create media strategies and placing campaign' creative on social and digital platforms along with TV, out of home, radio and newspapers. Tracking each campaign and optimizing as they run to ensure success then run reports to present to the client.
TTU Bullet
Advertising
9/2017 - 6/2020
Account Executive: Wienerschnitzel | Adobe
Over two years, I have led a total of 30 interdisciplinary students to develop fully integrated campaigns for our clients, Wienerschnitzel and Adobe. Each campaign includes elements of research, strategy, promotional events, media planning, and creative development with budgets totaling almost $30 million dollars in ad spend.
Manage team operations such as leading director and team meetings, assigning weekly tasks to ensure that the campaign progresses on schedule, and organizing team fundraising events.
Research Coordinator | Strategist: Ocean Spray
Helped create a platform of research for our team to use to their benefit by using Simmons data, various consumer surveys, and focus groups to find insights about our target market in order to create a cohesive creative campaign for our client, Ocean Spray.
The Richards Group
5/2018 - 12/2018
Creative Strategy Intern: Charles Schwab
Worked with a group of students at Texas Tech in conjunction with The Richards Group on a project for their client, Charles Schwab. As a team, we conducted primary research, constructed our own media plan, and developed a creative campaign to promote the career field, Registered Investment Advisors.
As a strategist, I compiled consumer insights about the Registered Investment Advising industry through focus groups, a national survey and one on one interviews. These insights effectively drove creative with strategic messaging about the benefits of working as an RIA and shined a positive light on the financial industry.
Kept in contact with the client about the progress of the project and if it was meeting the needs of the campaign throughout the project timeline. The final campaign was pitched to the Charles Schwab marketing team and The Richards Group in Dallas.
Merlin's Pet
Shop
4/2017 - 5/2017
Social Media Consultant
Created a comprehensive list containing recommendations to use social media
as a marketing tool, researched brands to evaluate and compile successful socialmedia tactics and collaborated with a team to brainstorm ideas for community
outreach, social media marketing, and rebranding.
Resulting in a 265% increase in Instagram followers from May 2017 to October
2018
Programs
Ogilvy
6/2020 - Current
Academy Fellow
Learning from industry professionals at Ogilvy as part of a 10-week education and mentorship experience to harness new skills and knowledge on how to create more strategic creative campaigns as well as learn more about the ins and outs of the advertising industry.
Wpp
6/2020 - Current
NextGen Leader
Participating in an online program taught by industry experts across a vast array of fields and topics: from inclusion, diversity, and culture to fundamentals about full-spectrum strategic thinking and client relationships.
Certifications
Google Ad Words
Fundamentals
Paid Search
Google Analytics
Waze For Brands
Hootsuite Social Marketing
Technical Skills
Simmons One View
Facebook Business Manager
Google Suite
Report Garden
Function Point Billing
Research methods
Focus Group Design and Moderation
Survey Development
One on One Interviews
Eye Tracking Implementation and Analysis
Dr. Shannon Bichard
Texas Tech Advertising Department Chair
Associate Professor
Recommendations
James Hodgins
Texas Tech Advertising Instructor
Director of the Think Tank
"Kyle is the type of student every teacher dreams of having in their classroom. He came into our program as a sophomore with the work ethic of a seasoned professional. He didn’t waste any time before getting involved and taking charge as a natural leader among his peers."
Dr. Shannon Bichard
Texas Tech Advertising Department Chair
Associate Professor
"I advise the AAF team and have had the fortunate opportunity to interact with Kyle on a consistent basis... Due to his strong leadership and passion for the industry, Kyle was offered the account executive position this year which involves leading the full NSAC team in campaign development... Personally, you will find that Kyle has an incredible work ethic and a unique ability to balance multiple activities.”