RESUME 

 about me 

I like to try everything at least once whether it be building strategy through research, creating media plans, or developing creative campaigns. I want to understand every aspect of advertising so I can create a strategy that's strong and relatable for the audience and the agency.

Education

Texas Tech University, Lubbock, Texas

Bachelor of Arts: Advertising, May 2020

Deans List Student

Orginizations

American Advertising Federation

Tech Advertising Federation

  • Secretary, 2018 - 2019

EXPERIENCE 

RD Thomas

Advertising

5/2019 - Current
Media Intern

Working as part of a media team to create media strategies and placing campaign' creative on social and digital platforms along with TV, out of home, radio and newspapers. Tracking each campaign and optimizing as they run to ensure success then run reports to present to the client.

TTU Bullet

Advertising

9/2017 - 6/2020
Account Executive: Wienerschnitzel | Adobe

Over two years, I have led a total of 30 interdisciplinary students to develop fully integrated campaigns for our clients, Wienerschnitzel and Adobe. Each campaign includes elements of research, strategy, promotional events, media planning, and creative development with budgets totaling almost $30 million dollars in ad spend.

Manage team operations such as leading director and team meetings, assigning weekly tasks to ensure that the campaign progresses on schedule, and organizing team fundraising events.

Research Coordinator | Strategist: Ocean Spray

Helped create a platform of research for our team to use to their benefit by using Simmons data, various consumer surveys, and focus groups to find insights about our target market in order to create a cohesive creative campaign for our client, Ocean Spray.

The Richards Group

5/2018 - 12/2018
Creative Strategy Intern: Charles Schwab

Worked with a group of students at Texas Tech in conjunction with The Richards Group on a project for their client, Charles Schwab. As a team, we conducted primary research, constructed our own media plan, and developed a creative campaign to promote the career field, Registered Investment Advisors.

As a strategist, I compiled consumer insights about the Registered Investment Advising industry through focus groups, a national survey and one on one interviews. These insights effectively drove creative with strategic messaging about the benefits of working as an RIA and shined a positive light on the financial industry.

Kept in contact with the client about the progress of the project and if it was meeting the needs of the campaign throughout the project timeline. The final campaign was pitched to the Charles Schwab marketing team and The Richards Group in Dallas.

Merlin's Pet

Shop

4/2017 - 5/2017
Social Media Consultant

Created a comprehensive list containing recommendations to use social media 

as a marketing tool, researched brands to evaluate and compile successful socialmedia tactics and collaborated with a team to brainstorm ideas for community 

outreach, social media marketing, and rebranding.


Resulting in a 265% increase in Instagram followers from May 2017 to October 

2018

Programs 

Ogilvy

6/2020 - Current
Academy Fellow

Learning from industry professionals at Ogilvy as part of a 10-week education and mentorship experience to harness new skills and knowledge on how to create more strategic creative campaigns as well as learn more about the ins and outs of the advertising industry.

Wpp

6/2020 - Current
NextGen Leader

Participating in an online program taught by industry experts across a vast array of fields and topics: from inclusion, diversity, and culture to fundamentals about full-spectrum strategic thinking and client relationships.

Certifications 

Google Ad Words

Fundamentals

Paid Search

Google Analytics

Waze For Brands

Hootsuite Social Marketing

Technical Skills 

Simmons One View

Facebook Business Manager

Google Suite

Report Garden

Function Point Billing

 
Research methods 

Focus Group Design and Moderation

Survey Development

One on One Interviews

Eye Tracking Implementation and Analysis

Dr. Shannon Bichard

Texas Tech Advertising Department Chair

Associate Professor

Recommendations 

James Hodgins

Texas Tech Advertising Instructor

Director of the Think Tank 

"Kyle is the type of student every teacher dreams of having in their classroom.  He came into our program as a sophomore with the work ethic of a seasoned professional. He didn’t waste any time before getting involved and taking charge as a natural leader among his peers."

Dr. Shannon Bichard

Texas Tech Advertising Department Chair

Associate Professor

"I advise the AAF team and have had the fortunate opportunity to interact with Kyle on a consistent basis... Due to his strong leadership and passion for the industry, Kyle was offered the account executive position this year which involves leading the full NSAC team in campaign development... Personally, you will find that Kyle has an incredible work ethic and a unique ability to balance multiple activities.”

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